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Chocolate tastes better from an orange cup

News of the day: Hot chocolate out of an orange cream cup tastes better

According to this medicalnewstoday article based on an empirical study on 57 participants, it tastes best if it comes out of an orange cup. White cups were the worst.

Also, cream cups are making chocolate slightly sweeter with a bit of a better aroma.

The colour of the recipient where you serve food and drinks can enhance some of its attributes, like flavour and aroma. There’s no fix rule to tell which colour enhances what food. This varies depending on the type of food but the truth is that the effect is there. Companies should pay more attention to the recipient because it has a a lot more potential than what you imagine.


Well, you can decide for yourself what is the take home message of this article. Might I suggest a field study with the delicious Dutch Bensdorp chocolate?